The "Huskies ♥ the Arts" advertisement was a collaborative effort by members of the ArtsUW Council, including the University of Washington School of Music, School of Drama, School of Art, Dance Program, World Series, Meany Theater, Burke Museum, Henry Art Gallery, DXArts, and the Ethnic Cultural Theater. The council combined forces to showcase the ad as a two-sided insert for the 'welcome edition' of The Daily newspaper on campus.
After extensive conversations with the marketing directors for each unit, we designed an ad that was both visually appealing and useful for students. Highlighting locations and upcoming arts events on campus helped to extend the life and purpose of the ad beyond Welcome Week, and was received well by incoming freshmen and campus visitors.
Learn more about Promotions & Advertising.