Department Website Guidelines

All University of Washington websites should follow the guidelines available at uw.edu/brand.

The brand website has specific instructions regarding colors, fonts, and logos, and links to many resources, including a photo database and web page components.


 

Following the recommendations below will create a look and feel similar to sites based in the College’s Department Web Framework.  This will visually signal your department’s connection to the university and create a better experience for students, faculty, and other web visitors.

(See more info about the Theme Designs and Color Schemes used on Department Web Framework sites.)

Arts & Sciences Header:

  • Include a large boundless W with Department Signature Logo, using department name in primary field and university wordmark in secondary field; if you do not have these graphics, request from Arts & Sciences marketing
  • Include a band across top with UW utility links (UW Home, College of Arts & Sciences, Directories, Maps, My UW)
  • Include search box in header, and login link (if applicable)
  • Position primary navigation horizontally below the header area

Example header designs (click image to enlarge):

UW Asian Languages & Literatures header design UW Scandinavian Studies header design

UW Dance header design UW American Indian Studies header design

 

Primary Navigation:

Use the following categories as top-level terms in your navigation, and organize all content into these areas.  These categories have been tested in usability studies with many academic units:

  1. People (faculty, staff, grad students, alumni, advisory boards, leadership)
  2. Programs & Courses (program descriptions and degrees offered, requirements, course info, admissions)
  3. Study Abroad or Labs or Facilities (may substitute a major strength of your department here, if it does not easily fall under another nav item)
  4. Research (publications, projects, dissertations, student work, key fields of study)
  5. News & Events (present/upcoming, archive, newsletter, calendar)
  6. Resources (advising, scholarships, internships, career advice, organizations, facilities, intranet links)
  7. About (mission, history, stay connected, support us, contact us, other background)

Stay Connected / Support links:

  • Include icons/links that invite visitors to connect with your department (mailing lists, social media, etc.) and donate to your department on every page
  • Follow guidelines for departmental giving pages

Footer

  • Include full address, phone, and email of department; copyright statement; links to Privacy Policy, Terms of Use, Site Map, Contact Us