Print collateral is a part of just about every organization's marketing arsenal. However, there are many variables to consider when putting a professional printing job together. A high level of knowledge and understanding between the customer and the vendor is key to coming up with solutions that are both effective and affordable. We can provide guidance on all of your print communications, including newsletters, brochures, postcards, posters, ads, displays, and signage. We will work with you, and your vendor, to ensure that your publication is effective, engaging, and within your budget.
Planning and Content
What is the goal of the publication? Does the content speak to your target audience? Are you sharing your key messages effectively? These are just a few of the questions at the heart of any print project. We can work with you to clarify the "big picture" aspects of publication planning.
An engaging design is crucial to the success of any print piece. We can provide guidance on design, from concept to completion, and direct you to a range of design resources on campus. For more information, take a look at our Graphic Guidelines for Print Publications.
Finding the right printer for a project is key. We can work with you to identify appropriate options that will help you maximize your budget and meet your deadlines.